Sweatband, the online sports and fitness equipment retailer, has acquired Half Human as part of plans to move into the athleisurewear and fitness supplement market.
Founded by Ben Norman in 2018, Half Human sells premium fitness clothing and a range of plant-based supplements that are free of gluten, CMO, artificial colours and flavours.
Maz Darvish, chief executive of Sweatband.com, said: “Athleisurewear and nutrition are both important product categories that are popular with our existing customer base of sports and fitness equipment buyers. As such Half Human is an ideal first transaction as part of our wider brand acquisition strategy.”
Norman added: “Sweatband are perfectly positioned to take Half Human to the next level in its evolution from its current cult following into the mainstream market.”